Janneke SchmidtBook a call

Design with a founder's mind.

I'm Janneke - a creative strategist and designer helping entrepreneurs build brands, websites and content that feel like them and actually work.

Book a free intro callSee my work

Based in Amsterdam · Working worldwide

Portrait of Janneke Schmidt in an ivory blouse

Strategy-led design for brands with heart

Good design isn't just about looking beautiful. It's about knowing what your business needs - and creating something that feels effortless to the people you want to reach.

Services

What I do

01

Brand Identity

A brand that feels like you - clear, consistent and recognisable.

  • Brand strategy
  • Logo & visual identity
  • Brand guidelines
  • Templates
02

Web Design

A website that looks beautiful and makes it easy for people to say yes.

  • Website design & build
  • Landing pages
  • Copy & structure
  • E-learning platforms
03

Content & Marketing

Content that tells your story and brings the right people in.

  • Social media content
  • Photography & video
  • Marketing strategy
  • Launch campaigns

Not sure what you need? Let's figure it out together

Portfolio

Selected work

  • CHOPPS webshop shown on a laptop next to tortoiseshell hair chopps and packaging
    Branding & web design
  • Mondzorg Suus website shown on a laptop in a warm setting
    Web design
  • GEWOON DOEN coaching website shown on a desktop screen in a minimalist workspace
    Web design
  • Instagram feed design for Italian fashion label GIA shown on two phones
    Social media

My full portfolio is available on request.

Request portfolio

The process

How we'll work together

  1. Discover

    We start with a conversation. What do you want to build, who is it for and what makes you different?

  2. Create

    I turn strategy into design: concepts, visuals, copy and content - with clear check-ins along the way.

  3. Launch

    We bring it to life together, and I make sure you can confidently run with it.

Janneke laughing while holding a white flower
Janneke sitting on a bar stool in a bamboo pavilion in the tropics
Amsterdam canal with a bridge and traditional canal houses

About me

I've built businesses. Now I help you build yours.

I'm a creative entrepreneur who has lived and worked in Thailand, Indonesia and now back home in Amsterdam. Along the way I started my own companies and became the organiser of Zouk Island - a month-long dance event in Thailand with some of the world's best dancers.

So I know what it takes to build something from scratch. Today I combine that experience with my love for design: strategic where it needs to be, beautiful where it counts.

Janneke

Testimonials

Kind words

Janneke created the website and the entire branding for Zouk Island Festival. The result was unlike anything seen before in the dance festival world: elegant, intuitive and full of life. She asks the right questions, understands the vision immediately and needs no management at all.

Shavit CohenZouk Island Festival

Contact

Your next big project starts here.

Book a free 30-minute intro call, request my portfolio, or just send me a message. I'd love to hear what you're working on.

Message me on WhatsAppEmail me

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