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Creating a Brand Management Strategy
In this long read you'll find my views and advice on how to establish an emotional connection between your brand and your customers.
Janneke Schmidt


Purpose Driven Marketing - 4/4 Deliver Brand Proof
We switch back to the mountain metaphor (the target), we have set the goal, determined a strategy and agreed on attributes and rituals....
Janneke Schmidt


Purpose Driven Marketing - 3/4 Design Brand Rituals
Rituals are part of our history, but the most important ritual is probably storytelling. The spirit of stories can still be felt in...
Janneke Schmidt
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