Janneke SchmidtCreating a Brand Management StrategyIn this long read you'll find my views and advice on how to establish an emotional connection between your brand and your customers.
Janneke SchmidtPurpose Driven Marketing - 4/4 Deliver Brand ProofWe switch back to the mountain metaphor (the target), we have set the goal, determined a strategy and agreed on attributes and rituals....
Janneke SchmidtPurpose Driven Marketing - 3/4 Design Brand Rituals Rituals are part of our history, but the most important ritual is probably storytelling. The spirit of stories can still be felt in...
