Janneke SchmidtPurpose Driven Marketing - 2/4 Create a Brand StrategyThe second step is perhaps more difficult. The brand target has already been determined (the mountain top), but the road to it is...
Janneke SchmidtDecisions - What if you really don't knowMaking decisions can be very challenging. Instead of making them from a rational perspective it is important to make them from your hart..
Janneke SchmidtPurpose Driven Marketing - 1/4 Determine Brand TargetThe first step to an emotional connection with your customers and to achieve brand authenticity is determining a brand target. If you are...
