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Purpose Driven Marketing - 2/4 Create a Brand Strategy
The second step is perhaps more difficult. The brand target has already been determined (the mountain top), but the road to it is...
Janneke Schmidt


Decisions - What if you really don't know
Making decisions can be very challenging. Instead of making them from a rational perspective it is important to make them from your hart..
Janneke Schmidt


Purpose Driven Marketing - 1/4 Determine Brand Target
The first step to an emotional connection with your customers and to achieve brand authenticity is determining a brand target. If you are...
Janneke Schmidt
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