Janneke Schmidt
Creating a Brand Management Strategy
In this long read you'll find my views and advice on how to establish an emotional connection between your brand and your customers.
Janneke Schmidt
- 27 mei 2019
- 2 minuten
Purpose Driven Marketing - 4/4 Deliver Brand Proof
We switch back to the mountain metaphor (the target), we have set the goal, determined a strategy and agreed on attributes and rituals....
36 weergaven0 opmerkingen
Janneke Schmidt
- 20 mei 2019
- 2 minuten
Purpose Driven Marketing - 3/4 Design Brand Rituals
Rituals are part of our history, but the most important ritual is probably storytelling. The spirit of stories can still be felt in...
34 weergaven0 opmerkingen
Janneke Schmidt
- 13 mei 2019
- 3 minuten
Purpose Driven Marketing - 2/4 Create a Brand Strategy
The second step is perhaps more difficult. The brand target has already been determined (the mountain top), but the road to it is...
18 weergaven0 opmerkingen
Janneke Schmidt
- 6 mei 2019
- 3 minuten
Purpose Driven Marketing - 1/4 Determine Brand Target
The first step to an emotional connection with your customers and to achieve brand authenticity is determining a brand target. If you are...
34 weergaven0 opmerkingen
Janneke Schmidt
- 28 apr. 2019
- 2 minuten
Purpose Driven Marketing - An introduction
Are your acquisition results lacking? Are customers already leaving after the first contract term? Then you probably don't know your...
51 weergaven0 opmerkingen
