Janneke Schmidt31 jul 201910 minutenCreating a Brand Management StrategyIn this long read you'll find my views and advice on how to establish an emotional connection between your brand and your customers.
Janneke Schmidt27 mei 20192 minutenPurpose Driven Marketing - 4/4 Deliver Brand ProofWe switch back to the mountain metaphor (the target), we have set the goal, determined a strategy and agreed on attributes and rituals....
Janneke Schmidt20 mei 20192 minutenPurpose Driven Marketing - 3/4 Design Brand Rituals Rituals are part of our history, but the most important ritual is probably storytelling. The spirit of stories can still be felt in...
Janneke Schmidt13 mei 20193 minutenPurpose Driven Marketing - 2/4 Create a Brand StrategyThe second step is perhaps more difficult. The brand target has already been determined (the mountain top), but the road to it is...
Janneke Schmidt6 mei 20193 minutenPurpose Driven Marketing - 1/4 Determine Brand TargetThe first step to an emotional connection with your customers and to achieve brand authenticity is determining a brand target. If you are...
Janneke Schmidt28 apr 20192 minutenPurpose Driven Marketing - An introductionAre your acquisition results lacking? Are customers already leaving after the first contract term? Then you probably don't know your...
