Janneke Schmidt 31 jul 2019 10 min Creating a Brand Management Strategy In this long read you'll find my views and advice on how to establish an emotional connection between your brand and your customers.
Janneke Schmidt 27 mei 2019 2 min Purpose Driven Marketing - 4/4 Deliver Brand Proof We switch back to the mountain metaphor (the target), we have set the goal, determined a strategy and agreed on attributes and rituals. N...
Janneke Schmidt 20 mei 2019 2 min Purpose Driven Marketing - 3/4 Design Brand Rituals Rituals are part of our history, but the most important ritual is probably storytelling. The spirit of stories can still be felt in socia...
Janneke Schmidt 13 mei 2019 3 min Purpose Driven Marketing - 2/4 Create a Brand Strategy The second step is perhaps more difficult. The brand target has already been determined (the mountain top), but the road to it is unclear...
Janneke Schmidt 6 mei 2019 3 min Purpose Driven Marketing - 1/4 Determine Brand Target The first step to an emotional connection with your customers and to achieve brand authenticity is determining a brand target. If you are...
Janneke Schmidt 28 apr 2019 2 min Purpose Driven Marketing - An introduction Are your acquisition results lacking? Are customers already leaving after the first contract term? Then you probably don't know your clie...
